Free Festival sponsored by AT&T, Coca-Cola, and Capital One Held at Tower Park at Hemisfair Will Tip-Off Full Weekend of Men’s Final Four Festivities 

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SAN ANTONIO, TX (March 12, 2025) – The NCAA and TNT Sports Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola, and Capital One, today announced an incredible line-up of artists performing as part of the 2025 NCAA March Madness Music Festival in conjunction with the 2025 Division I Men’s Final Four. The free, three-day festival is set to take place April 4-6, at Tower Park at Hemisfair in San Antonio.  

  

The March Madness Music Festival provides fans access to unforgettable entertainment and activations they won’t want to miss. Fans can learn more about each day’s events, times, and more at ncaa.com/marchmadness/musicfest. 

  

On Friday, April 4, GRAMMY® Award-winning artist Pitbull will headline the AT&T Block Party with an electric opening night performance, featuring special guest appearance by Lil Jon. Following her first career GRAMMY® for her breakthrough mixtape Alligator Bites Never Heal, Doechii will bring the heat to AT&T's Block Party. R&B sensation Ravyn Lenae opens the evening ensuring fans a night to remember. Since AT&T is all about speed, AT&T customers can connect to expedited entry through the AT&T Fast Lane. To get in, just show the AT&T icon on your phone screen. 

  

On Saturday, April 5, Coca-Cola LIVE! brings an unforgettable lineup of talent to the stage, topped by 4X GRAMMY®-nominated Jelly Roll headlining a day of breakout performances. GRAMMY® Award-winning rapper, singer, and songwriter T-Pain will also perform, bringing incredible vibes and fan-favorite tunes to the stage. Kicking off the afternoon, Willow Avalon will captivate the audience with songs from her debut album, Southern Belle Raisin Hell, on the Coca-Cola Live Stage. 

  

This year, concertgoers can check out the Coca-Cola Chill House – a perfect spot to enjoy music and stay refreshed between sets. Fans will try Coca-Cola, Coke Cherry, and the newest flavor, Orange Cream. Don't forget to visit our fun photo ops to show off your Final Four experience! 

  

On Sunday, April 6, Capital One JamFest® will be headlined by 11x GRAMMY® Award-winning Chris Stapleton. The night of music under the stars continues with GRAMMY®-nominated Benson Boone who will sing his latest single "Sorry I'm Here For Someone Else." Soulful Denver-based octet Nathaniel Rateliff & The Night Sweats will bring epic rhythm and blues to the evening’s stage. And American country music duo Brothers Osborne, six-time CMA Vocal Duo of the Year, will take the stage to perform their 2024 hit "Break Mine," in a performance that promises to be a highlight of the evening at this year’s Capital One JamFest® 

 

Eligible Capital One cardholders will receive entry through the Cardholder Priority Access Line, plus access to the exclusive Cardholder Lounge. Customers can also experience the weekend like a VIP with packages including tickets to the Final Four® and National Championship, hotel, and VIP front of stage access to Capital One JamFest® available on Capital One Entertainment. 

  

Fans will be able to stream the live performances on Friday and Sunday at ncaa.com. For more details about the weekend, fans can stay up to date by visiting ncaa.com/marchmadness/musicfest, following @mfinalfour on Instagram and X, or downloading the Men’s Final Four app presented by AT&T.  

  

The March Madness Music Festival is known to bring spectacular performances to music lovers each year. Performers who have helped celebrate Final Four weekend throughout the years include Mumford and Sons, Jonas Bros, Kendrick Lamar, Rihanna, Lil Nas X, Imagine Dragons, Katy Perry, Keith Urban, Zac Brown Band, Lady A, Weezer, Bruce Springsteen and the E Street Band, fun., Tim McGraw, The Killers, LL Cool J, Sting, Dave Matthews Band, Muse, Kings of Leon, Jimmy Buffett, KISS, Kenny Chesney, Fall Out Boy, and Twenty-One Pilots. 

  

The NCAA March Madness Music Festival is an activation extension of the NCAA’s Corporate Champions and Partners marketing program, which TNT Sports and CBS Sports license and collaborate on as part of an agreement with the NCAA through 2032. 

 

Friday, April 5 – AT&T Block Party 

Performances from 4:30 p.m. to 10 p.m. local time 

Saturday, April 6 – Coca Cola LIVE! 

Performances from 3 p.m. to 9 p.m. local time 

Sunday, April 7 – Capital One JamFest®  

Performances from 2:30 p.m. to 10:30 p.m. local time 

 
TNT Sports and CBS Sports will provide live coverage of all 67 games from the 2025 NCAA Division I Men’s Basketball Championship across four national television networks – TBS, CBS, TNT and truTV – and NCAA March Madness Live. Games airing on CBS will also stream live on Paramount+, and games airing on TBS, TNT and truTV will also stream live on Max. CBS will televise the Division I Men’s Final Four, beginning with the Division I Men’s National Semifinals on Saturday, April 5, and then the Division I Men’s National Championship on Monday, April 7, from San Antonio. 

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About TNT Sports 
TNT Sports is a global leader in the delivery of premium sports content. The TNT Sports U.S. portfolio includes expansive, multi-platform partnerships with the National Basketball Association, Major League Baseball, the NCAA Division I Men’s Basketball Championship, National Hockey League, United States Soccer Federation, Unrivaled, NASCAR, Roland-Garros, the Big 12 and the BIG EAST. Owned and operated platforms are highlighted by Bleacher Report, the #1 digital destination for young sports fans, along with House of Highlights, B/R W Sports, Golf Digest, and a full suite of digital and social portfolio brands. Additionally, TNT Sports co-manages NBA Digital — comprised of NBA TV, NBA.com, NBA LEAGUE Pass, the NBA App and NBAGLEAGUE.com — as well as NCAA.com and NCAA March Madness Live. TNT Sports’ line-up of live sport in the UK and Irland includes the Premier League, UEFA European Club Football, cycling, tennis, snooker, the Olympic Winter Games Milano Cortina 2026, Premiership Rugby, MotoGP, UFC and boxing, and more, as well as multi-sport programming and content on discovery+ and Warner Bros. Discovery’s free-to-air TV networks in those markets. 
    
About AT&T 

We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 140+ years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE:T), please visit us at about.att.com. Investors can learn more at investors.att.com. 

  

About The Coca-Cola Company  

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedI 

 
 
About Capital One 
At Capital One we’re on a mission for our customers – bringing them best-in-class products, rewards, service, and experiences. Capital One is a diversified bank that offers products and services to individuals, small businesses and commercial clients. We use technology, innovation, and interaction to provide consumers with products and services to meet their needs. Through Capital One Entertainment and Capital One Dining, we provide our rewards cardholders with access to unforgettable experiences in the areas they’re passionate about, including dining, music and sports. Learn more at capitalone.com/entertainment and capitalone.com/dining. 
 
About the NCAA 
The NCAA is a diverse association of more than 1,100 member colleges and universities that prioritize academics, well-being and fairness to create greater opportunities for nearly half a million student-athletes each year. The NCAA provides a pathway to higher education and beyond for student-athletes pursuing academic goals and competing in NCAA sports. More than 54,000 student-athletes experience the pinnacle of intercollegiate athletics by competing in NCAA championships each year. Visit ncaa.org and ncaa.com for more details about the Association and the corporate partnerships that support the NCAA and its student-athletes.  
 

MEDIA CONTACTS: 

Tyger Danger – TNT Sports – 9546-646-3312, Tyger.Danger@wbd.com 

Ariane Arroyo – AT&T – 214-208-9348, ariane.arroyo@att.com 

Aly Hite – Coca-Cola – 404-357-6394, alhite@coca-cola.com 

Laura Treviso – Capital One – 202-577-1195, Laura.Treviso@capitalone.com 

Michelle Hosick – NCAA – 317-917-6148, mhosick@ncaa.org