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San Antonio to host event for 5th time at Alamodome 

SAN ANTONIO, TX --- Executives from the NCAA and the San Antonio Local Organizing Committee (SALOC), along with San Antonio City Manager Erik Walsh and community leaders unveiled the logo for the 2025 Men’s Final Four at a press conference today at Arneson River Theatre.  The event will take place April 4-7, 2025, with the University of Incarnate Word and University of Texas at San Antonio serving as host institutions.  Games will take place on April 5 and 7 at the Alamodome, marking the fifth time they have been played in San Antonio.   


With a retro-inspired color palette and influences of mission architecture, the logo represents San Antonio’s colorful, Fiesta-themed identity.  


“The collaboration between San Antonio and the NCAA continues to enrich our community,” said Pat Frost, SALOC Chairman. “Not only have these championships infused millions of dollars into the Alamo City, but they continue to elevate our city’s prominence on the national stage and provide countless opportunities for members of our community to reap the benefits that come with that spotlight.” 


Marking seven years since the last time the event was held in San Antonio, officials highlighted venue enhancements to the Alamodome and impressive transformations to downtown areas that will be showcased to Final Four visitors.  In 2018, the two-session Final Four attendance totaled 136,088 and more than 200,000 attended Reese’s Final Four Friday, Final Four Fan Fest presented by Capital One, the Dribble presented by Buick and March Madness Music Festival presented by AT&T, Capital One and Coca-Cola.  Thousands of area children were impacted by youth programs hosted by the SALOC and NCAA. San Antonio can expect even bigger things to come in 2025.  


Other SALOC members present for the unveiling  included Elena Wells, SALOC executive director; Patricia Muzquiz Cantor, executive director of the Convention and Sports Facilities department; Steve Zito, assistant director of the Convention and Sports Facilities department ; Marc Anderson, President and CEO of Visit San Antonio; Jenny Carnes, President, and CEO of San Antonio Sports; Richard Duran, athletic director at University of the Incarnate Word and Dr. Lisa Campos, vice president of Intercollegiate Athletics for the University of Texas at San Antonio.  Dan Gavitt, the NCAA’s senior vice president of basketball, and Bubba Cunningham, the director of athletics at the University of North Carolina and the chair of the NCAA Division I Men’s Basketball Committee for the 2024-25 season, were also in attendance.  


“The logo unveiling tips off 16 months of excitement as the city prepares for this marquee event,” added Elena Wells, SALOC Executive Director.  “While the games are exciting, the Final Four brings more than just basketball.  It includes events and community programs that represent the NCAA’s commitment to education, the student-athlete experience, and an amazing fan experience.”  

During the next 16 months, the San Antonio Local Organizing Committee and NCAA will work in partnership with representatives from the City of San Antonio, San Antonio Sports, Visit San Antonio, San Antonio Police Department, public transportation, host institutions and host venues like the Henry B. Gonzalez Convention Center, the Alamodome and Hemisfair to plan for a safe, inclusive, and thrilling time for locals and visitors alike during the Final Four and its ancillary events. 

Dan Gavitt, NCAA senior vice president of men's basketball, explained, "we are thrilled to bring the Men’s Final Four back to the city of San Antonio, which has a rich history of hosting the event and delivering a fantastic experience for everyone.   In 2025, San Antonio will be the center of the college basketball universe once again, providing lifetime memories for the four teams and their fans." 

Wells said SALOC will seek more than 2,500 volunteers to help stage the 2025 Men’s Final Four and invited those interested to learn more at   

Basketball fans hoping to attend the Final Four games on April 5 and 7, 2025 can visit to apply for tickets and learn more about the low to no-cost ancillary events. 

The logo unveiling for the 2025 NCAA Women’s Final Four will take place on Friday, January 12 at the Hard Rock Event Center in Tampa, Florida. 



Carolyn Wheat




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